Wong Keen Hing aka Justin
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My apologies, ladies and gentlemen. I have not been posting anything real for awhile now. Been pretty busy doing college assigments, most of which I have been putting off during September. Procrastination kills.
This study aims to investigate the effects of word-color incongruence on color-naming. The experiment was designed to test the speed of naming the color of shapes and words. There were five test sheets, each had different kinds of word stimulus; one of them was Chinese incongruent color words. Upon completing a sheet, the time taken by that subject to successfully name one by one all the colors in it was recorded; repeated for other test sheets. From 260 test subjects, results showed that the Chinese speaking subjects took longer than the non-Chinese speaking subjects to name the Chinese incongruent color words. This suggested that illiteracy of the foreign words does not cause Stroop interference.Download it here.